Understanding brand perception

Today’s consumers want a significantly deeper understanding of healthcare providers and organizations prior to care. Comparing different brands is now part of a healthcare consumer’s preliminary research. But before you can plan and implement a new marketing strategy, you must understand how patients currently see your organization’s brand. Conducting market analysis is the first step to strengthening your healthcare brand, building brand recognition, and transforming perception into tangible performance. 

Read on to learn: 

• Why understanding brand awareness and perception matters more than ever in healthcare
• How market research unlocks crucial insights into your target audience and their preferences
• How to leverage market research to build a powerful brand
• Which tools and strategies can track key metrics and calculate ROI
• Where to start taking decisive, meaningful action to make the biggest impact out of the gate 

Dive deeper into these important topics—and more. Plus, discover Press Ganey’s Market Navigator solution, which helps your healthcare organization understand its brand perception, so your marketing team can more easily prioritize high-impact areas for digital branding improvement.