Think of Patients as Customers: Duly Health and Care at NCC 2022
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Marketing Strategy
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Reframing the “Patient Experience”: Great PX Starts with Great CX
Today's consumer experience has a greater impact on the patient experience than ever before—and vice versa. Learn how to build an ironclad CX strategy that drives PX scores.
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Digital Consumer Trends in Pharma 2022
Consumers today expect a streamlined and simplified path to care. The pharmaceutical and life sciences sector is uniquely positioned to help patients find and access information and treatment.
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Surviving the “Great Patient Migration”: 4 Ways to Upgrade PX in 2022
In 2021, the healthcare industry saw a “great migration” of patients—which could signal troubling challenges with loyalty and retention in the long term.
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Millennials and Zoomers Vs. Boomers: How Different Generations Seek Out and Choose Healthcare Providers
A comprehensive age-based breakdown of what patients consider, prioritize, and value when searching for and selecting care providers.
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Top Digital Consumer Strategies to Drive Patient Acquisition and Retention in 2022
As digital consumerism in healthcare accelerates, expectations for patient experience (PX) are evolving in parallel.
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Consumer Experience Trends in Healthcare 2021
Press Ganey surveyed 1,140+ healthcare consumers to discover the behaviors and preferences driving their healthcare decisions. Download the E-Book.
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3 Essential Channels for Maximizing Your Hospital’s Online Reputation
Press Ganey research shows 60% of patients search for hospitals & physicians online before booking an appointment.
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How Nebraska Medicine Builds Patient Trust One Star Rating at a Time
Before Nebraska Medicine started its transparency journey, the team had to overcome a major hurdle: getting buy-in from 1,000+ physicians. Read the E-Book.
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Northwell Health's Consumer-First Digital Strategy
Learn how New York’s largest healthcare provider improved patient acquisition driving 19,000+ new bookings in record time. Download the e-book.
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New Era of Healthcare, Episode 9: How Northwell Health Improved Patient Acquisition
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New Era of Healthcare, Episode 7: Advancing Experience and Brand After The Pandemic
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Healthcare Listings Management: Debunking the Myths
Maintaining accurate, consistent physician and location data across the web isn’t as complicated, time-consuming, or expensive as healthcare marketers think.
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How to Win Patients With Google
Master Google My Business, maximize SEO for patient acquisition, and become a top healthcare organization via the most powerful search engine in the world.
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5 Agile Marketing Tips to Promote Your Brand, Improve PX, and Drive Patient Acquisition
St. Luke’s University Health Network marketing shares what the pandemic taught them about patient acquisition to help develop your brand’s digital footprint.
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New Era of Healthcare, Episode 1: Why Your Patient Experience Needs to Start Online
Press Ganey leaders discuss the convergence of the patient and consumer experience in an era where the patient journey starts before the first appointment.
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Why You Need Agile Marketing in Times of Crisis: St. Luke's University Health Network
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Customer Experience Trends in Healthcare 2020
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3 Keys to Transforming Your Medical Practice
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Physician Transparency Supports Patient Choice
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