Navigating the healthcare market
Learn how healthcare organizations can boost visibility and connect with their communities by optimizing their online presence.
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Marketing strategy
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Review Publishing: Get a demo
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What's next in healthcare consumer experience?
Healthcare's digital shift bridges consumer expectations and patient care with personalization, transparency, and trust—reshaping the journey through accurate data, reviews, and digital tools
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How provider directories are transforming patient access to treatment
Learn how pharmaceutical and medical device companies can enhance engagement, drive brand loyalty, and improve medical outcomes by adding provider directories on their websites.
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Unlocking patient acquisition: The essential role of market research in healthcare
Unlock patient acquisition with AI-powered market research. Understand your audience and brand perception. Drive growth with Press Ganey's innovative healthcare consumer technology.
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3 ways to drive growth via a consumer-focused healthcare marketing strategy
How to navigate the healthcare landscape to understand your audience and their needs, and develop a consumer-first marketing strategy that drives new patient acquisition.
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Understanding brand perception
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High standards, high stakes: How healthcare provider reviews drive patient choice
Online doctor reviews build trust and drive consumer choice. See how online reviews are a critical factor on a patient's healthcare journey.
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Don’t just check the box: Implementing best in class HX tools to unlock growth for ambulatory surgery
Learn how a holistic Human Experience platform in healthcare can reduce friction and drive patient acquisition to help grow your ambulatory surgery business.
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How Baptist Health increased review volume by 320% in six months
Learn how Baptist Health South Florida partnered with Press Ganey to increase patient review volume by 320% in 6 six months. Read the case study.
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Consumer experience platform: One platform to promote your brand and accelerate growth
Our integrated healthcare consumer experience platform gives you everything you need to manage your online brand and grow your business. Learn how.
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Five agile marketing tips to promote your brand
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How Goshen Health built a single source of truth for seamless listings and reputation management
Learn how Goshen Health built a single source of truth for provider listings, improved physician ratings, and expanded its digital footprint. Read the case study.
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How Nebraska Medicine builds patient trust one star rating at a time
Before Nebraska Medicine started its transparency journey, the team had to overcome a major hurdle: getting buy-in from 1,000+ physicians.
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See the HX platform in action.
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5 strategies on how to improve the member experience
Health plan members’ expectations for their health insurance are changing. Learn 5 ways health plans can achieve a 5-star rating from health plan members.
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Reframing the “patient experience”: Great PX starts with great CX
Today's consumer experience has a greater impact on the patient experience than ever before—and vice versa. Learn how to build an ironclad CX strategy that drives PX scores.
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Digital consumer trends in pharma 2022
Consumers today expect a streamlined and simplified path to care. The pharmaceutical and life sciences sector is uniquely positioned to help patients find and access information and treatment.
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Surviving the “great patient migration”: 4 ways to upgrade PX in 2022
In 2021, the healthcare industry saw a “great migration” of patients—which could signal troubling challenges with loyalty and retention in the long term.
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Millennials and zoomers vs. boomers: How different generations seek out and choose healthcare providers
A comprehensive age-based breakdown of what patients consider, prioritize, and value when searching for and selecting care providers.
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Top digital consumer strategies to drive patient acquisition and retention in 2022
As digital consumerism in healthcare accelerates, expectations for patient experience (PX) are evolving in parallel.
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Consumer experience in healthcare trends 2021
Press Ganey surveyed 1,140+ healthcare consumers to discover the behaviors and preferences driving their healthcare decisions. Download the consumer experience in healthcare trends report.
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