Northwell Health's consumer-first digital strategy
Get an inside look at the cutting-edge strategies New York’s largest healthcare provider uses to improve patient access, driving 19,000+ new bookings in record time.
Northwell Health was on its way to digital transformation when the pandemic upended New York. But instead of sidelining the team's plans, they redoubled their efforts to streamline and amplify the organization's online presence. In this e-book, hear directly from Northwell's Digital Channel Strategy department on how they conquered the consumer web and improved patient acquisition. It explains the specific tactics they used to understand how people search for, decide on, and access care—then how they capitalized on these learnings to drive more appointments.