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Northwell Health's consumer-first digital strategy

Get an inside look at the cutting-edge strategies New York’s largest healthcare provider uses to improve patient access, driving 19,000+ new bookings in record time.

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Northwell Health was on its way to digital transformation when the pandemic upended New York. But instead of sidelining the team's plans, they redoubled their efforts to streamline and amplify the organization's online presence. In this e-book, hear directly from Northwell's Digital Channel Strategy department on how they conquered the consumer web and improved patient acquisition. It explains the specific tactics they used to understand how people search for, decide on, and access care—then how they capitalized on these learnings to drive more appointments. 

About the author

Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.

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