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Reputation management: Build trust, grow your brand

In today’s digital-first world, a strong online reputation is a strategic necessity for any healthcare organization. With 62% of consumers always or at least frequently reading reviews, even about referred providers, online reputation is one of the most influential drivers of patient choice. But with feedback scattered across dozens of review sites, social platforms, and healthcare-specific directories, reputation management can feel overwhelming.

That’s where Press Ganey’s healthcare-specific reputation management solution comes in.

Designed for the unique needs of healthcare providers, Press Ganey's reputation management solution empowers you to monitor, manage, and elevate your online presence—helping you attract new patients, protect your brand, and improve the overall patient experience.

Centralize reviews, manage your reputation, and attract new patients—all in one place

Press Ganey’s online reputation management for healthcare consolidates everything you need into a single interface—built specifically for medical professionals.

Centralized review management

No more jumping between Google, Healthgrades, Facebook, and other sites where patients leave feedback. Our reputation solution aggregates reviews, comments, and star ratings across all major third-party review sites and social media into one intuitive dashboard, giving you full visibility into your online presence—and helping you respond quickly and efficiently to patient comments.

Faster service recovery and stronger community connection

Online reputation management solutions give you the tools to enhance patient experiences in near time with service recovery. If a patient has a negative experience and shares it in an online review, having an active reputation management strategy allows you to engage with that patient and potentially improve their experience. Just like how positive reviews help showcase the compassionate, connected, high-quality care your team delivers, seeing an organization reaching out to their community online to fix issues builds trust in your brand.

Better patient experience insights

Our reputation management solution uses powerful sentiment analysis to help you understand exactly what patients value—and where you can improve. Reputation monitoring helps you implement targeted strategies to increase satisfaction and outcomes. These insights empower you to drive meaningful change across care delivery and patient experience.

Streamlined team workflow

The reputation management solution lets you more easily and seamlessly collaborate with team members across your organization, while maintaining organizational privacy and compliance. Leverage configurable user roles and permissions to assign and manage review responses. Maintain consistent messaging, and ensure every patient voice is heard—without overwhelming your teams.

Stronger competitive edge

In a competitive healthcare landscape, your digital footprint can be a major differentiator. Higher review engagement across a range of sites translates into more trust in your services. A consistent, well-managed reputation strategy not only builds loyalty—it helps you stand out and stay ahead.

Why online reputation management matters for healthcare providers

Healthcare online reputation management isn’t about vanity metrics. It’s about building trust and credibility, improving patient satisfaction, acquiring new patients, and strengthening outcomes. Your online reputation directly influences patient choice. Patients rely on reviews to make decisions, and healthcare organizations that actively collect, manage, and respond to feedback are more likely to earn that trust.

Press Ganey’s online reputation management helps healthcare organizations track, respond to, and learn from feedback. This also helps close the loop on the patient experience, turning reviews into a valuable tool for engagement, loyalty, and brand growth.

To learn more about Press Ganey’s all-in-one online reputation management solution, schedule a demo today.

About the author

Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.

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