Digital consumer trends in pharma 2022
Consumers today expect a streamlined and simplified path to care. The pharmaceutical and life sciences sector is uniquely positioned to help patients find and access information and treatment.
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Press Ganey recently asked 1,000+ healthcare consumers about their digital behaviors, preferences, and expectations related to pharmaceutical and medical device brands. The findings provide a roadmap to help brands better serve patients’ needs, win consumer trust, and drive business growth.